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Strategic Marketing. Compelling Communications. Impactful Events.

ABOUT ME

 Marketing and communications professional with 14 years of experience leading integrated marketing communications campaigns and events across digital, print, and in-person channels.  

CAREER EXPERIENCE

Peak Vista Community Health Centers
Expert in developing IMC marketing plans and executing. Assess strategies, and campaign results. Skilled in organizing public and media relations activities. Organized events to enhance brand visibility. Experienced in maintaining strong relationships with community partners. Analyzed data and trends to inform social media goals, strategy development, content creation, and staff training, while implementing policies to optimize performance.
PGi
Proficient in developing, designing, implementing, and assessing internal marketing strategies and campaigns. Crafted leadership messages for internal and public channels. Skilled in communicating with more than 200 employees clients across the globe via newsletters, intranet, surveys, digital materials and virtual events. Assisted team and hosted virtual events for clients with hundreds of attendees.
CSCEDC
Experienced cultivating external relationships that enhance organizational engagement. Skilled in organizing a variety of networking and community events, including Chamber Connects, Business After Hours, and Maximize Your Membership. Proven ability to coordinate ribbon cuttings and groundbreaking ceremonies for member businesses, averaging up to eight events per month. Demonstrate strong leadership in overseeing an Ambassador Program and volunteers, ensuring effective engagement and support within the community. Led Colorado Springs business leaders on an exploratory trip to Pittsburg, PA.
UCCS Johnson Beth-El College of Nursing and Health Sciences
Develop and analyze IMC strategies for recruitment, retention, and program engagement. Priorities include promoting college activities, increasing news reach, craft leadership messages, and event execution through a range of tactics and channels. Ensure the website is maintained and aligns with brand strategy and meets accessibility standards.
Hoff & Leigh
Demonstrate expert-level ability to plan integrated marketing campaigns to meet national organizational goals. Act as advisor for the executive team. Execute website updates, writing website and email marketing code. Ability to analyze digital marketing data to improve SEO/SEM and UX/UI for increased brand visibility and engagement.
Red Leg Brewing Company
Execute IMC planning and strategies to support brand growth and customer engagement. Priorities include managing a marketing and events team, content development, social media management, outreach initiatives, and campaign execution aligned with organizational goals. Collaborate with internal and external partners. Manage public relations, brand design, merchandise, new products and website. Plan and execute Angel Run fundraiser and eight annual Red Leg Brewing Company signature events with 400-800 attendees.

PROFESSIONAL PORTFOLIO

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Email and SMS Communications